What does a copywriter do?

A copywriter is a kind of matchmaker for businesses and customers. Using words they bring together your business message with your customers’ desires. Through this happy union, your customers find solutions to their dilemmas and you can get more sales leads.

Among the millions of words that people read every day, a copywriter can make yours STAND OUT.

"After reading Juliet's article on copy writing in the Soil Association magazine we decided to take her on to write our text for Camrosa' new website. We are constrained by very strict regulations on what we can say about our products so Juliet had to work within these parameters in order not to infringe these regulations. This was not at all easy but despite this she managed to re write the text, making it easier to read and in a way that encourages the reader to read on by making the text more focused on the readers' own experience, and slightly more personal in approach. She was also very inventive in subtly working in the chosen key phrases for search engine optimisation while also taking care to keep within what we are permitted to say.

As a result of her work, we will be taking on her approach for our editorials and new instruction booklet etc. I would happily recommend Juliet to anyone who needs copy writing work done."

Camilla Le May, Camrosa Equestrian Ltd. www.camrosa.co.uk

Based near Carmarthen in West Wales, I offer my marketing, copy writing and consultancy services to large and small businesses and public sector across the UK.